16x More Organic Clicks in 6 Months, Verified in Google Search Console
Primary website — full on-page and technical SEO engagement
Overview
This client came to us ranking on page 3 of Google for their core keywords, with organic traffic that had stalled for months. Over a 6-month engagement covering technical SEO, on-page optimization, and content, we moved their average ranking position from 27 to 6.2, taking them from page 3 to the top of page 1. The results below are pulled directly from Google Search Console across four different reporting windows (24 hours, 7 days, 28 days, and 6 months), showing the growth held consistently rather than spiking once and fading.
The Challenge
- Average ranking position stuck at 27 (page 3), effectively invisible to searchers who rarely scroll past page 1.
- Organic clicks flat at roughly 1.38K over a 6-month period, with impressions similarly stagnant at 116K.
- No clear technical SEO foundation in place: unaddressed crawlability, indexing, and on-page issues were likely limiting ranking potential.
What We Did
Technical SEO Audit & Fixes
Full crawl of the site to identify indexing issues, broken internal links, missing schema markup, and Core Web Vitals problems, all fixed before any content work began.
On-Page Optimization
Rewrote title tags, meta descriptions, header structure, and internal linking across priority pages to match actual search intent for target keywords.
Content Strategy
Identified and closed content gaps against top-ranking competitors, publishing and updating pages built around the keywords with the clearest ranking opportunity.
Ongoing Monitoring & Iteration
Tracked ranking movement weekly and adjusted the priority list as pages started moving, doubling down on what was working rather than following a fixed plan blindly.
Performance Data
6-Month Trend: 22.4K clicks (up from 1.38K), average position improved from 27 to 6.2
Last 28 Days: 7.77K clicks, 744K impressions, position 5.3
Last 7 Days: 1.9K clicks, 198K impressions, position 5.4
Last 24 Hours: 221 clicks, 25.1K impressions, position 5.9
The Results
- Organic clicks grew from 1.38K to 22.4K over 6 months, a 16x increase.
- Impressions grew from 116K to 1.98M, a 17x increase.
- Average ranking position improved from 27 (page 3) to 6.2 (top of page 1).
- Growth held consistently across every reporting window tested, from 24-hour snapshots to the full 6-month trend, confirming this is sustained performance, not a temporary spike.
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